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Walkthrough

What we found when we studied Money Path Advisory.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Independent practice (Harry left NAB to establish Money Path; clients followed him for the trust). That thread runs through every piece of content below.

Competitive Landscape

We studied the competitive landscape and what comparable advice offers are running. The scripts we built position Money Path Advisory differently.

Your Audience

The #1 thing on their mind before they book: Unsure whether an SMSF is actually right for them or just more admin and risk. Every piece of content below addresses it.

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Money Path Advisory
Sponsored
An SMSF can give you more say over investment decisions. It also makes you responsible for trustee duties, compliance… See more
Control, with the responsibility visible ad creative
MONEYPATH.COM.AU
Want more control over your super?
A clearer look at SMSF control and trustee responsibility.
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Money Path Advisory
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The structure is only one part of an SMSF decision. Work through your retirement goals, trustee workload and ongoing… See more
Complexity made clearer ad creative
MONEYPATH.COM.AU
Make the SMSF decision clearer.
Three practical questions to clarify an SMSF decision.
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Money Path Advisory
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An SMSF can put investment decisions in your hands. Trustee duties, compliance and administration come with that… See more
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More control means more responsibility.
See both sides of the SMSF trade-off.
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Money Path Advisory
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Bring the decision back to three things: what you want retirement to support, what trustees must take on and what… See more
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Get clear on your SMSF options.
A practical way to organise the SMSF decision.
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Money Path Advisory
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Before changing your super, test the resources, skills and time the trustee role requires. Professional advice can help… See more
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Know the trustee demands.
Test the practical demands behind an SMSF decision.
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 2 angles
Angle 1: Control comes with trustee responsibility

Variation 1 of 5
Control means making the trustee decisions
Hook: Close-up. The adviser turns a trustee declaration toward camera. Text: Who makes every SMSF decision? |
Script

An SMSF can give you more control over how your super is invested. It also makes you responsible for each trustee decision, even when other people help with the paperwork. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Open the link and see how that responsibility fits inside your independent super and retirement advice.

Headline: Who makes every SMSF decision?

Suggested production notes
Alternate hooks:
1. Open on the signed trustee line, then reveal the adviser explaining who stays accountable.
2. Start on a decision card marked INVESTMENT, then pull back to the person responsible.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 2 of 5
When member and trustee are the same person
Hook: Interview frame. A card appears before the answer. Text: Member and trustee at once |
Script

With an SMSF, you're both the member saving for retirement and the trustee making the fund's decisions. That changes how choices are made, recorded and reviewed. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Tap the link and see what those two roles mean for your retirement plan.

Headline: Member and trustee at once

Suggested production notes
Alternate hooks:
1. Show MEMBER on one side of frame and TRUSTEE on the other before the adviser answers.
2. Open with the question card, then cut to one speaker explaining both roles.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 3 of 5
Investment choice carries ongoing duties
Hook: Close-up. An investment menu slides beside a trustee checklist. Text: Choice comes with duties |
Script

More investment choice can be useful when the fund has a clear job. The same choice comes with trustee duties and ongoing compliance that stay with you. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Follow the link and see how the choices and duties work together.

Headline: Control carries trustee duties

Suggested production notes
Alternate hooks:
1. Slide an investment option into frame, followed by the duty that comes with it.
2. Start with a wide choice menu, then cover it with a short trustee checklist.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 4 of 5
Put the retirement goal beside the workload
Hook: The adviser places a retirement goal beside a workload list. Text: Does the workload fit? |
Script

Start with the retirement you want and the decisions needed to fund it. Then put the SMSF workload beside that goal, including the time you'll spend reviewing the fund. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Open the link and see whether that workload belongs in your independent super and retirement advice.

Headline: Does the workload fit your plan?

Suggested production notes
Alternate hooks:
1. Open on a retirement photo, then place the ongoing SMSF workload beside it.
2. Start with the workload list and ask whether it belongs in the viewer's retirement plan.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 5 of 5
Test the time and skill behind the decision
Hook: Interview frame. The adviser points to time, skill and resources on one page. Text: Can you run it well? |
Script

Running an SMSF calls for enough time to stay across the fund, plus the skill to make informed decisions. Professional advice can test those demands against your circumstances. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Click through and see what should be checked before the structure changes.

Headline: Can you run the fund well?

Suggested production notes
Alternate hooks:
1. Show a weekly calendar beside an SMSF folder before the adviser speaks.
2. Open on three blank fields labelled time, skill and resources, then fill them on screen.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.

Angle 2: Clear guidance makes SMSF complexity manageable

Variation 1 of 5
Make sense of the SMSF rulebook
Hook: The adviser opens a marked-up SMSF checklist. Text: Confused by the rules? |
Script

SMSF rules can feel dense when setup, trustee duties and compliance arrive in one pile. Clear advice turns the pile into decisions you can work through in order. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Tap the link and see how the rules connect to your independent super and retirement advice.

Headline: Make SMSF rules easier to follow

Suggested production notes
Alternate hooks:
1. Start with a page of dense rules, then replace it with one marked-up action list.
2. Open on the viewer's question as a caption, followed by the adviser sorting the page.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 2 of 5
See the trustee duties before you commit
Hook: Close-up. A trustee duty card is turned over one line at a time. Text: Know what you take on |
Script

Trustee duties start with understanding what the fund can do and what records must support each decision. Seeing those duties early makes the workload easier to judge. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Follow the link and see what you'd be responsible for.

Headline: Know the trustee duties

Suggested production notes
Alternate hooks:
1. Turn over one trustee card before each short explanation.
2. Start with the duty most people miss, then reveal where it sits in the full list.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 3 of 5
Turn compliance questions into clear actions
Hook: Interview frame. A compliance question becomes an action card. Text: What happens next? |
Script

A compliance question becomes easier when it has a clear owner and a date for the next action. Advice can map those actions around the fund and keep them tied to the reason you have it. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Open the link and see how the actions fit together.

Headline: Clear actions for SMSF compliance

Suggested production notes
Alternate hooks:
1. Open on a compliance question, then place its matching action directly underneath.
2. Start with a review calendar and trace one duty to its next date.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 4 of 5
Get guidance before changing your super
Hook: The adviser pauses a rollover form before it is signed. Text: Get clear on the structure |
Script

Changing your super structure affects the decisions you'll make for years. Clear guidance can test the structure against your goals and show you the duties attached to it. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Click through and see the questions to settle before you move.

Headline: Get clear on the structure

Suggested production notes
Alternate hooks:
1. Pause over a transfer form and ask which decisions should already be clear.
2. Open with the adviser moving a blank structure form aside for a goals page.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.
Variation 5 of 5
Keep costly SMSF mistakes off the plan
Hook: Close-up. A missed-deadline notice sits beside a review calendar. Text: Small misses get expensive |
Script

Missed records and late decisions can turn into expensive SMSF problems. Regular advice helps you see the next duty before the deadline arrives and keeps the fund tied to its purpose. Money Path is an independent Adelaide practice, so the advice starts with your circumstances and retirement goals. Tap the link and see how ongoing guidance can keep the fund on track.

Headline: Avoid costly SMSF mistakes

Suggested production notes
Alternate hooks:
1. Start on a late notice, then show the review step that could have caught it.
2. Open with a calendar reminder landing beside the SMSF file.
How to film it:
- Shoot vertically in a real advice setting with the adviser speaking straight to camera.
- Keep captions inside the safe zone and use one verified document insert only.

Long-Form Explainer Video Script 1 complete script

Offer: SMSF & Superannuation Advice, free 15-minute discovery call (Money Path Advisory)
Estimated length: 4 minutes


If you're within a few years of retirement and you've been going back and forth on whether a self-managed super fund is actually right for you, this is the video that settles it. Not with a sales pitch, and not with a template answer that would suit anyone. What we can do is look at your super the way it actually sits today, against what an SMSF would genuinely change for someone in your position, so the retirement you've been picturing is built on your own numbers instead of a guess.

We're an independent financial advice practice here in Adelaide, and we work with pre-retirees and self-funded retirees right across the country by video. Independent matters more than it sounds. Our senior adviser spent years inside one of the big banks before leaving to establish this practice, and a good number of clients came along because they trusted the person, not the institution. That's the whole reason Money Path exists: advice that answers to you, with over fifteen years of experience behind it and the qualifications to back it, rather than advice that steers you toward a product someone upstream needs to sell. When the person telling you what to do with your super has nothing to gain from the answer, the answer tends to look very different.

There's a reason right now is the moment to get this straight. The years between where you're sitting today and the day you actually retire are the years that do the heavy lifting. Get the structure under your super right early, and it compounds away in the background for a decade or more, and by the time you stop working it's the reason your retirement looks the way you wanted it to. Leave it drifting in a default arrangement nobody's really looking at, and that same stretch of time works against you just as steadily. An SMSF can be a powerful way to take control of that, but only when it genuinely fits your circumstances. For plenty of people it's the wrong tool, more admin and cost than it justifies. None of this is about talking you into one. It's about knowing, for certain, which camp you're in before you commit either way.

So this is how we work. It starts with a proper look at where your super sits now, what you actually want your retirement to feel like, and whether a self-managed fund moves you closer to that or just adds complexity. If it does suit you, we walk you through setting it up correctly and the responsibilities that come with running one, and we structure your contributions and consolidate what you've got scattered across old accounts so it's all pulling in the same direction. And because retirement isn't only your super, we look at how it sits alongside your investments, your tax position and your estate, so one person is finally holding the whole picture instead of you stitching it together from three different people who never talk to each other. Every bit of it's tailored to your situation and written down plainly, so you always know exactly what's been recommended and why.

Let's deal with the questions that usually come up. Is an SMSF even worth the responsibility for someone in your position? That's precisely what the first conversation settles, either way. How are we any different from the bank or a product salesperson? We don't sell products, and we're not owned by anyone who does, so there's no version of this where you get pointed at something because it pays us. What does the advice actually cost? You deserve to know that up front, so we'll walk you through exactly how we work and what an engagement looks like before you ever commit to anything, with no obligation to go ahead. And if you're outside Adelaide, none of this needs to happen in a room. We work with clients around the country over video, and it's every bit as thorough. Already got an accountant or an adviser? That's genuinely fine. Plenty of the people we help did too, and simply wanted a second, independent read on whether their super was set up to carry them where they're going.

This is worth your time if you're somewhere in your fifties or sixties, you've built up super that's meaningful enough that how it's structured actually matters, and you want an experienced, independent adviser owning the whole picture for the long term. If you've grown wary of advice that came with a product attached, this is especially for you. If you're chasing a hot tip or a quick win, it isn't, because that's not what we do and it never will be. We're the calm, considered, long-term option, and we're comfortable saying that plainly.

So take the step. Fill in the short form just below this video, and answer each question as straight as you can. It only takes a minute, and it tells us where you're at and what you're weighing up. Depending on what you tell us, we'll invite you to book a free fifteen-minute discovery call. There's nothing to prepare for it. It's simply a chance to get a clear, independent read on whether a self-managed fund fits your retirement, from someone whose only job is to give you the straight answer. The form beneath this video is the first step, so go ahead and complete it now.

Before you do, it's worth hearing how this has landed for people already in retirement. One client put it this way:

"Harry has been our financial adviser for a number of years. He has made our transition to retirement seamless and our super has grown substantially due to his recommendations."

Another told us:

"Harry has been looking after my wife and my financial affairs for many years. He is a consummate professional and has assisted our super growth since rolling it over after retirement."

And one more, simply:

"Your advice is always sound, and has made financial sense. Wouldn't trust anyone else."

These are people who were once exactly where you are, weighing up the same decision.

The whole point of this is confidence. Confidence that your super is structured to do what it's supposed to do, confidence that whoever's advising you has no reason to steer you wrong, and confidence that you can retire without the quiet worry that you've got it wrong. There's no cost and no obligation to find out where you stand. Fill in the form just below this video, answer each question as straight as you can, and depending on what you tell us, we'll invite you onto a free fifteen-minute call to talk it through.

Confirmation Page Video Scripts 7 scripts
Video 1: Welcome, and what happens next

First up, thanks for booking your discovery call. It's a small step, but it usually means you've been turning over the same question for a while, whether your super and your retirement are actually set up the way they should be, and you'd like a straight read from someone independent.

Here's roughly how the call runs, because it's probably calmer than you're bracing for. It's a short discovery call, about 15 minutes, and one of our advisers gets on the phone or a video call with you, asks about where your super sits today and what you want retirement to look like, and gives you a clear sense of whether we're the right fit to help. Nobody is going to push a product at you. We're an independent practice, so the only thing the adviser is weighing up on that call is your situation.

You should already have a confirmation with your time and the details to join, so keep an eye out for that. Over the next few days we'll also send you a couple of short emails. They cover the questions that come up on nearly every one of these calls, so nothing catches you off guard when you actually speak with the team.

Before then, the most useful thing you can do is sitting right below this video. There are a few short clips on the questions people ask us most, things like whether an SMSF is even worth it for your circumstances, what the advice actually costs, and how it all works if you're not in Adelaide. Have a look through the ones that speak to you. That way we're not spending the call covering the basics, and the whole conversation can go straight to your situation.

Watch a few of those, have a rough sense of your numbers, and one of our advisers will take it from there on the call.

Video 2: What the advice actually costs

The cost question is the one people most often feel awkward asking, so let me be plain about how we handle it, even though the exact figure depends on your situation.

We don't publish a single price, and there's a genuine reason for that rather than a coy one. The right piece of work for someone consolidating a couple of old super accounts looks very different from a full retirement and estate plan, so quoting one number for everyone would either overcharge the simple jobs or underquote the involved ones. What we can promise is that you'll know exactly what any advice costs, and what you're getting for it, before you agree to anything. Nothing goes ahead until the fee is on the table and it makes sense to you.

The part that genuinely sets us apart sits underneath all of that. We're an independent practice, so we're paid by you for advice, and never by a product provider for steering you somewhere. There's no commission built into what we recommend, and no bank or fund paying us behind the scenes to point you their way. When we suggest something, it's because it fits your circumstances, full stop.

On the call the adviser will get a feel for what you're actually after, and if there's a piece of work worth doing, you'll get a clear scope and a clear fee for it. And if you don't really need to pay for much at all right now, they'll tell you that too.

Video 3: Is an SMSF actually right for me?

This is the one worth watching before anything else, because a self-managed fund suits some people beautifully and is genuinely the wrong move for others, and plenty of people set one up before they've worked out which camp they're in.

The appeal is control. Instead of your money sitting in a big fund making decisions on your behalf, you decide how it's invested, and for the right person that control is exactly what they've been missing. The catch is that control comes with responsibility. You become a trustee, there's an annual audit and a tax return, and the fund has to be run to the ATO's rules, so it needs to be worth the extra effort and cost for the position you're actually in.

So the real work on the call is simply working out whether a fund earns its keep for you, rather than talking you into one. That comes down to your balance, how hands-on you want to be, and what you're trying to achieve, whether that's more control over your investments, or a clearer path into retirement, or bringing a scattered super picture back under one roof. For some people the answer is a straightforward yes. Plenty of others are better off with a simpler structure that does the same job with far less admin.

Because we're independent and paid for advice rather than for setting up funds, we've no reason to talk you into one that doesn't fit. We turn that conversation around fairly often. Bring your situation to the call and you'll get a straight read on whether it's genuinely worth it for you.

Video 4: How this is different from the bank

If you've dealt with a bank or a big institution for advice before and come away feeling like you were being sold to, this is worth two minutes.

The difference sits in who we work for. We're an independent practice, and our whole job is to give you advice that's in your best interests, tailored to your circumstances and your stage of life. There's no product shelf we're being pushed to fill, no bank behind us setting targets, and no commission changing what we recommend. When a big institution gives you advice, however good the individual person is, they're ultimately working inside a business that's built to sell its own products, and that shapes the answers you get whether anyone means it to or not.

The practical version of that plays out on every call. We're just as happy to tell you to leave your super where it is, or that you don't need to change a thing right now, as we'd be to recommend a piece of work, because we don't earn anything by moving you around. Our clients tend to stay with us for years, often through retirement and beyond, and that only happens when the advice has genuinely been for them the whole way through.

Bring the questions you'd want a second opinion on. You'll get a considered answer that's built around your situation.

Video 5: What if I'm not in Adelaide?

Short answer, yes, and it's more common than you'd think. We're an Adelaide practice, but a good chunk of the advice we give is delivered over video and phone, so where you happen to live makes very little difference to the quality of the work.

The discovery call itself is by phone or video, whatever suits you. From there, if we go on to do a piece of work together, the fact-find, the meetings, and the advice all work perfectly well remotely, and you'll see everything set out clearly in writing regardless. Plenty of our clients we speak to far more often on a screen than across a desk, and it doesn't change the substance of the advice at all.

If you happen to be in Adelaide and would rather sit down in person, we can do that too, and we're occasionally able to arrange to meet at your home if that's easier. But you're not missing anything by being interstate or in a regional town. Bring it up on the call and the adviser will sort out whatever format works best for you.

Video 6: I already have an adviser or accountant

A lot of the people we speak to already have an accountant, or an adviser they've used for years, and that's a perfectly good reason to be cautious about starting a conversation with someone new.

A discovery call isn't us asking you to sack anyone. Most often it's a second opinion, a fresh independent read on whether your super and your retirement plan are set up as well as they could be. Accountants and advisers are excellent at plenty of things, but the two roles don't always overlap, and it's surprisingly common for someone to have a great accountant handling the tax and nobody really owning the bigger retirement picture, or an old adviser relationship that's gone a bit quiet over the years.

If everything's already in good shape, we'll happily tell you that, and you can carry on with whoever you're with, no harm done. If there's a gap worth looking at, at least you'll know. Because we're independent and we're not chasing a product sale, we've genuinely no reason to stir something up that doesn't need stirring.

Come to the call with what you've already got in place. The adviser will give you a straight read on whether there's anything worth doing.

Video 7: What to bring to the call

The discovery call is short and pretty relaxed, so there's not much you need to prepare. But a few things in front of you help the adviser give you a far more useful read in the time you've got.

The main one is a rough sense of your super. Whatever you've got, including those older accounts most people have half forgotten about, and your partner's too if you're planning your retirement together. You don't need exact figures for this first call, ballpark is fine, though if you can log into your super portal beforehand and glance at the real balances, even better.

It also helps to have half an idea of what you'd like retirement to look like, and roughly when. You don't need it worked out, that's part of what we're here for, but a sense of whether you're picturing stopping work in a couple of years or ten changes the conversation a fair bit.

And if you already have an SMSF that someone set up for you and you're not sure the strategy's still right, have a rough idea of what's in it. Come with those few things and the call can get straight to your situation.

Pre-Appointment Email Sequence 9 emails
Email 1: Your discovery call is booked

Subject: Your discovery call is booked
Preview: What happens on the call and who you'll be speaking with.
Send: Immediately after booking (fires on form submission)

Hi,

Your 15-minute discovery call is locked in. It's a phone call, so there's nothing to install and nowhere to be. We'll ring you on the number you booked with.

A few things about who you'll be talking to, so the call isn't the first time you're weighing any of this up:

- Money Path is an independent Adelaide practice. We hold our own licence, so no bank or product group sits behind the advice you get.
- The adviser you'll speak with has 15+ years in financial planning, with a Bachelor of Economics and a Graduate Diploma in Global Wealth Management from the University of Adelaide, plus an Advanced Diploma in Financial Planning.
- Advice is delivered nationally by phone and video, so where you're based in the country doesn't change anything.

On the call itself we'll ask about your super, roughly where you're at, and what you want retirement to actually look like. From there we'll tell you whether an SMSF suits your situation or whether it'd just be more admin and cost for you. If it doesn't suit you, we'll say so.

Talk soon,
The Money Path team

Email 2: whether an SMSF is worth it for you

Subject: Whether an SMSF is worth it for you
Preview: There's a point where a self-managed fund earns its keep, and a point where it doesn't.
Send: Day 1, morning

Hi,

The question sitting behind most of these calls is some version of: is a self-managed fund actually worth it for me, or is it just more paperwork and risk I don't need.

Worth setting out how we think about it before we talk, so the call starts further along.

An SMSF gives you control. You decide what the fund holds, how it's invested, and how it's structured around your retirement. That control is the whole appeal, and for the right person it's genuinely valuable. It also comes with real responsibility: you're a trustee, there's compliance to keep on top of, and there are running costs that don't go away whether the fund does well or not.

So the answer turns on a few things, and none of them is a slogan:

- How much you have in super, and whether the running costs are small enough against that balance to be worth carrying.
- Whether you actually want to be involved in the decisions, or would rather someone else simply handle it.
- What you want the fund to do that your current super can't already do for you.

Plenty of people who ask us this end up better off leaving their super where it is, and we tell them that. The point of the call is to work out which group you're in before you commit to anything.

Talk soon,
The Money Path team

Email 3: how one couple's super grew after we looked at it

Subject: How one couple's super changed after retirement
Preview: A retiree client on what changed once the structure was sorted.
Send: Day 1, afternoon

Hi,

Results are easy to quote and hard to trust, so here's one in the client's own words, and then what actually sat underneath it.

"Harry has been looking after my wife and my financial affairs for many years ... and has assisted our super growth since rolling it over after retirement." Michael C., retiree and super rollover client

What did the work, rather than the sentence: we started with what he and his wife wanted the money to do through retirement, not with a product. Then we looked at how the super was structured after the rollover, where it was invested, and whether that structure matched the years ahead of them rather than the years behind. The growth he's describing came from getting that structure right and reviewing it, not from chasing a hot return.

That's the shape every one of these starts with. We work out what you want retirement to look like first, then whether your super, and possibly an SMSF, is set up to get you there. Your call will run the same way.

Talk soon,
The Money Path team

Email 4: what running an SMSF actually asks of you

Subject: What an SMSF actually asks of you
Preview: Control is the upside, and it comes with real obligations.
Send: Day 2, morning

Hi,

If we do end up setting a fund up together, it's worth knowing what you're taking on, because the appeal and the obligation are the same coin.

As a trustee of your own fund, you're responsible for keeping it compliant. That means an annual audit, ongoing record-keeping, and contribution and investment rules that apply to a self-managed fund and not to a regular super account. Getting them wrong has consequences. None of this is meant to scare you off. It's the trade you make for control, and for a lot of our clients it's a trade well worth making.

What we do is carry the strategy and the ongoing advice so you're not working any of it out alone. You stay the decision-maker; we make sure the decisions are sound and the fund stays on the right side of the rules. Every recommendation comes to you as a written Record of Advice, so you can see the reasoning, not just the conclusion.

We'll walk through exactly what the ongoing responsibilities would look like for your situation on the call, so you can decide with your eyes open.

Talk soon,
The Money Path team

Email 5: something you can use whether or not we speak

Subject: Three things to check on your super this week
Preview: A short list you can run through on your own super today.
Send: Day 2, afternoon

Hi,

Something you can do this week regardless of how the call goes, because it's useful either way.

Pull up your current super and check three things:

- The fees you're paying, and whether you can tell what you're getting for them. A lot of people can't, and that alone is worth knowing.
- How it's invested. Whether the mix still matches how many years you've got until retirement, or whether it was set once and never looked at again.
- Any old accounts you've lost track of. Most people have a forgotten industry-fund account or two from an old job, still charging fees against a small balance.

None of that requires us. It's the same first look we'd take together, and doing it now means the call can go deeper than surface numbers.

If it throws up questions, bring them to the call.

Talk soon,
The Money Path team

Email 6: how we're different from the bank you may already deal with

Subject: How we differ from bank advice
Preview: Why the licence behind your adviser changes the advice you get.
Send: Day 3, morning

Hi,

A question worth putting on the table before we talk: how is this different from the advice you'd get through a bank.

The practice was established as an independent one. We hold our own licence through Australia National Investment Group, which means no bank or product manufacturer sits behind us setting the menu. A lot rides on who owns your adviser, because it decides whether the answer you get is shaped by what suits you or by what the institution has to sell.

We charge for advice, and what that costs depends on the work your situation calls for, so we'd rather scope it with you on the call than guess in an email. Whatever it turns out to be, you'll see it in writing before anything proceeds, and the fee pays for the advice itself rather than a commission for steering you into a product.

You'll find our reviews on Google, and the adviser you'll be speaking with is rated five stars on AdviserRatings. Have a read of those before the call if it helps. Many of them are from retirees whose super we've looked after for years, which is the kind of relationship we're set up for.

Talk soon,
The Money Path team

Email 7: tomorrow, and how to get the most from it

Subject: Your call is tomorrow
Preview: Your time and number, plus the one thing worth having handy.
Send: Day 3, afternoon (or morning of the call if the call is early)

Hi,

Your discovery call is booked for tomorrow. We'll ring you on the number you booked with, so there's nothing to set up. It runs about 15 minutes.

The one thing worth having handy is a rough sense of your super. You don't need exact figures or statements in front of you. A ballpark of what you've got and where it sits is plenty for a first conversation.

We'll use the time to understand where you're at and what you want retirement to look like, and to give you a straight read on whether an SMSF or a change to how your super is structured would help you get there. If it wouldn't, you'll hear that too.

If tomorrow no longer works, reply to this email with a day that suits and we'll move it, no trouble at all.

Talk tomorrow,
The Money Path team

Email 8: your call is today

Subject: Today's call
Preview: We'll ring you, so there's nothing you need to do but pick up.
Send: 2-3 hours before the call, recipient timezone

Hi,

Your discovery call is today. We'll ring the number you booked with, so you don't need to do anything but pick up.

If something's come up or you're running behind, reply to this email or give the office a quick call and we'll sort it.

Talk soon,
The Money Path team




## Conditional, post-no-show (sends only if the call is missed)

Email 9: looks like we missed each other

Subject: Looks like we missed each other
Preview: Easy to fix. Reply and we'll set a new time.
Send: 1-2 hours after a missed call (conditional)

Hi,

Looks like we missed each other today. These things happen, no trouble at all.

You booked in to get a straight read on your super and whether a self-managed fund suits you, and that's still worth a 15-minute call whenever it works for you. Reply to this email with a day and time that suits and we'll lock it in.

The Money Path team

Broadcast Emails 6 emails
Email 1: The question that sits there unanswered

Subject: Will your super last

Most people carry a quiet version of the same worry: will the super actually last as long as I do.

It's rarely a question of having been careless. The real answer just depends on a chain of decisions nobody has ever laid out end to end for them. When you retire, how you draw the money down, how it's invested along the way, how the tax works as your circumstances change. So the worry sits there, unanswered, and the natural response is to not look at it too closely.

Looking at it closely is the whole point. Your real situation mapped forward, so you can see how today's choices shape the years you stop working, rather than a rule of thumb off a calculator. Once you can see it, the worry has somewhere to go, because now there's something you can actually adjust.

That picture is what independent, tailored advice is for.

Money Path Advisory

Email 2: Whether an SMSF suits you comes before how to run one

Subject: Is an SMSF right for you

Once your super grows past a certain point, someone usually suggests you look at running your own fund.

Where the conversation often goes wrong is that it jumps straight to setup, structure and paperwork. That's the admin, and it's the easy part to talk about. The earlier question is the one that decides everything: does a self-managed fund actually suit your circumstances, your goals and how involved you want to be. Answer that one wrong and no amount of tidy paperwork fixes it.

A self-managed fund can give you real control over how your super is invested and some genuine planning advantages. It can also hand you responsibilities and admin you never wanted. Which of those it turns out to be depends entirely on you, not on a template. Whether it's right for you is an advice decision, and it deserves to be treated as one before a single form gets filled in.

Money Path Advisory

Email 3: When the person giving advice is paid on what they sell

Subject: Advice that isn't selling you something

A lot of people keep advice at arm's length because they assume it arrives with a product attached.

That wariness is earned. For years, plenty of what was called advice was really product distribution in a nicer suit, and the person across the desk was paid on what they sold rather than on how well you did afterward. Enough people were on the wrong end of that arrangement for the distrust to stick.

Independence is the answer to it. When the advice isn't tied to selling you a particular fund or product, the recommendation has to earn its place in your plan or it doesn't belong there. We model your situation first, work out what you actually want from retirement, and only then talk about how to get there. The strategy is tailored to your circumstances and your stage of life, not fitted to something we needed you to buy.

Money Path Advisory

Email 4: The super that grew after the rollover

Subject: What changed after retirement

Something we hear from clients years into working together is that their super grew more after they retired than they expected it to.

That runs against the instinct. Most people picture retirement as the slow drawdown, the balance only ever heading one direction. But the years around finishing work are when the structural decisions carry the most weight, and they're the decisions most people make on autopilot. When to move from building super to drawing an income from it, how the money stays invested once you're living off it, how the tax sits as your situation changes. Handled well, those choices do more for the balance than another year of contributions ever would.

It surprises people because no one ever framed it as decisions in the first place. The transition into retirement felt like an event that just happened to them, rather than a sequence of calls that someone could have sat down and mapped out in advance. Mapped out in advance, the same transition can be smooth, and the balance can keep working long after the last pay cheque.

Money Path Advisory

Email 5: Nobody owns the whole picture

Subject: Super, investments, tax and estate

Plenty of people have an accountant, a super fund and maybe a solicitor who drew up the will. What they don't have is anyone whose actual job is making those pieces line up.

Each professional answers the question they're asked, and answers it well within their own lane. Your accountant handles the return, your fund invests the money, your solicitor drafts the will. What none of them is holding is how it all fits together: super, investments, tax and estate lined up into one coherent plan for the next twenty or thirty years. So the gaps between them go unnoticed until something forces the issue, and by then the room to fix it has usually narrowed.

That whole-of-picture view is what an independent adviser is meant to own. Not to replace the accountant or the solicitor, but to sit above the parts and make sure they're pulling in the same direction, tailored to where you actually want to end up. It's the difference between a set of separate arrangements and an actual plan.

Money Path Advisory

Email 6: A conversation worth fifteen minutes

Subject: Start with a short call

If any of these have landed close to home, the next step is smaller than you might think.

We offer a free 15-minute discovery call with an experienced, independent adviser. No preparation and no product pitch. We talk through where your super and your retirement plans sit today, where you want them to be, and whether independent advice is worth taking further. You leave with a clearer view than you arrived with, whether or not we ever work together.

Most people put this off for years, then wish they'd done it sooner. Fifteen minutes is a small price for finally knowing where you stand.

Money Path Advisory

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
7
Confirmation Page Video Scripts
Breakout content for education and trust
9
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
6
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.